Aside from helming Marketing & PR for Malaysian streetwear brand Pestle & Mortar Clothing (PMC), Amelia also leads the brand's Web3 endeavours. This encompasses The Tiger Archives – PMC's genesis NFT collection in collaboration with Tiger Beer, as well as Digital Threads – a one stop merchandise solution for Web3 brands and NFT collectors. She was previously in early stage global tech and eCommerce startups which sought to disrupt life as we know it.